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Boro Plus, a brand by Emami, has launched their social initiative for the Boro Plus Body Lotion portfolio under the tag #EkJhappiForMe.

The brand launched its social campaign on Instagram via Reels, spearheaded by Shakti Mohan, a dancer and choreographer.

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A post shared by Shakti Mohan (@mohanshakti)

The campaign emphasises the importance of appreciating the small moments in our everyday lives with the theme of self-love and the need to appreciate oneself and the small victories one achieves in life.

Mohan took to Instagram reels for the #EkJhappiforme campaign and shared a short video about the importance of self-care and self-love. She also encouraged her fans to participate in the initiative by sharing their self-love moments on Instagram Reels with the hashtag #EkJhappiforme and the Boro Plus Social Initiative audio.
Several other creators, including Roshni Walia, Vaishnavi Rao, Ishpreet Dang, and Kanika Mann, have also taken part in the initiative.

Mad Influence and Emami collaborated to deliver this beautiful and powerful message to society. Hundreds of other users have also participated in this initiative, celebrating their small victories and appreciating themselves in support of the #EkJhappiForMe Initiative.
The Emami Group is an Indian multinational conglomerate company headquartered in Kolkata, India. The group trades under their tag name Himani. The company caters to a number of categories in the personal care and healthcare segments.