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The influencer marketing company, Chtrbox, has announced the launch of their creator management division for India’s top emerging digital stars. Labelled ‘ChtrboxRepresent’, the new division will power content creators to fulfil their potential across digital mediums, while providing integrated support and advisory.

Pranay Swarup

“The internet and then social media revolutionized how humans connect and communicate with each other and things around them. We believe the role that digital creators play, in both scope and importance, will only grow in this unlimited content ecosystem. We are excited to partner closely with some of India's best creators on their journey,” commented Pranay Swarup, Chtrbox Founder and CEO.

ChtrboxRepresent’s goal is to power influencers to create amazing content and monetise their creative talent the right way. The division functions as an extended expert team and takes the burden off creators to manage all key aspects of their business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support. Chtrbox Represent is also being enabled to set up creator-led IPs, merchandising, & workshops to further fuel the growing Indian creator economy. 

Roshan Abbas

“This is the era of the creator and helping them fulfil their aspirations is key to the philosophy at Chtrbox. Being an artist myself this deeply resonates with me,” added Roshan Abbas, Managing Director, VMLY&R Commerce Encompass, Investor and Advisor for Chtrbox.

ChtrboxRepresent’s initial launch of 25 handpicked creators covers a range of diverse backgrounds with unique stories to tell, including two of India’s leading male beauty creators, Deep Pathare and Shantanu Dhope, to running coach Karan Singh who uses his talent to create opportunities for underprivileged kids, to popular creators like Sonal & Nicole of Team Naach, Smriti Khanna, Tanya Sharma, tech YouTuber Dhananjay Bhosale, food entrepreneur SaranshGoila and many more.

Karan Pherwani, Head, Chtrbox Represent, said, “After powering thousands of collaborations with hundreds of brands and leading influencer marketing in India, we understand the data and creative elements that go into discovering the right talent. We view ChtrboxRepresent as a natural extension for us to do much more for select creators, and have built out a supportive home for them to thrive within.”