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Godrej Consumer Products’ Cinthol has launched its first-ever mini web series ‘Cinthol Alive Adventures’. Starting January 11 onwards, the series features India’s top social media influencers such as actress turned influencer Shenaz Treasurywala, motorcyclists Harish Kumar and Sathyaraj, photographers Siddhartha Joshi, Trishita Bhattacharya and Manali Jain. Cinthol is a brand that has always stood for exploration and is now bringing together top travel influencers to fuel a community around the same.

These webisodes will be a series of conversations with these travel influencers reminiscing their most adventure-filled experiences. There will be a total of three episodes, which will be released fortnightly on social media pages of Cinthol. Each episode will have two of these influencers being paired together, to have a candid conversation about re-living their travel experiences, sharing their adventure stories, covering all the tip and tricks that they have picked up being on the road since years and sharing their favourite alive and awesome moments. The series is released as part of Cinthol Awesome Explorers — a travel community created by the brand — which brings together people who love travel and adventure.

The first episode of ‘Cinthol Alive Adventures’ - Journey 1 with Shenaz Treasurywala and Harish Kumar:

As the Cinthol Awesome Explorers community establishes itself online as well offline, the brand has undertaken many interesting initiatives. While kick-starting the community, the brand announced a UGC digital campaign, offering people a chance to share travel memories and be rewarded with Virtual Reality (VR) headsets. People were encouraged to share videos or photos of their most alive adventures using #CintholAliveAdventures. More than 740 entry-based content pieces were received from across India. The campaign reached over 20 million people and 56 million impressions. A total of 15 winners was shortlisted, who shared their most unique and adventurous experiences.

Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products, said, “We are extremely excited to introduce this web series, bringing together travel and adventure enthusiasts from all walks of life to share their experiences as part of the Cinthol Awesome Explorers community. As a brand, we are constantly innovating on content formats and are proud to be releasing our first-ever webisodes series, with a refreshing, candid approach towards travel experiences. 2020 has taught us to innovate and reach our audience in new, different ways, which is what we are aiming to do with this initiative. ‘Cinthol Alive Adventures’ aims to make our consumers feel alive and awesome, after dealing with the toughest year.”