Cipla's ‘Listen to the Future' digital film reinforces its ESG commitments

Cipla has launched a thought-provoking brand film ‘Listen to the Future’ to reiterate the company's environmental, social and governance (ESG) goals for 2030.

To bring alive its ethos of contributing toward a greener environment and sustainable value creation, the film highlights the importance of positive actions through the lens of children.

The brand film has been conceptualised by Cipla’s corporate communications team and produced by Squirkle Productions. 

The three-minute video features children who were asked a series of questions about climate change, and actions that need to be taken towards the conservation of the planet, among others.

Through an engaging Q&A session, these children shared their unfiltered thoughts on actions that are disrupting our environment and deteriorating ecosystems on the planet and the measures they would take to safeguard our planet.

Titled ‘Listen to the Future’, the video captures voices of the future generation and seeks our attention to take collective measures to combat severe natural resource and environmental challenges.  

Through the brand film, the company also reiterated its 2030 sustainability goals to be Carbon Positive, Water Positive and AMR Compliant.

Credits:

Campaign by: Cipla

Production House: Squirkle Productions

Creative Director: Adi Pocha, Creative Director, Squirkle Productions

Music: On the Top by Dekibo