Clovia to go big on video content, will launch user-generated short films

Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films

Karuna Sharma Mumbai, September 24, 2018

As lingerie brand Clovia seeks to expand its market footprint, it is planning to focus more on video content and launch digital short films made by its customers. Rajeshwar Rao “Video is a...

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Clovia to go big on video content, will launch user-generated short films

Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films

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Clovia to go big on video content, will launch user-generated short films

Influencer tie-up and textual content have been at the core of Clovia's content marketing strategy since inception. The company, however, is shifting focus to creating more video content and is launching short ‘how to do' user-generated films

More from this section

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