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Clovia

Post Thumb Content & Culture

Women's innerwear category depicts how shopping behaviour change be catalyst for cultural change

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the way in which women's innerwear category brands have been able to bring about a cultural change can be an inspiration to other categories and brands that aim to address the goal of behavioural and cultural change

By Hamsini Shivakumar
logoNov 24, 2022 10:29 IST logo 10 Min read
Post Thumb News
Clovia to go big on video content, will launch user-generated short films
By Karuna Sharma
logoSep 24, 2018 09:32 IST logo 2 Min read
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