Colgate encourages children to tell stories with fourth edition of Cut, Play and Learn

Colgate-Palmolive (India) launched the fourth edition of its Cut, Play and Learn initiative to engage young consumers by storytelling using packaging. Using different characters printed on the inside of the toothpaste cartons, this annual initiative encourages and enables children to concoct their own stories and thereby helping build their imagination and cognitive skills.

Available on limited edition packs of Colgate Strong Teeth, the theme for this year’s Cut Play and Learn offer is ‘Magical Jungle Safari’, comprising three different set of packs revolving around (a) Treasure Hunt, (b) Camping, and (c) Safari Experience. All three sets have different characters printed on the inside of the carton for children to Cut, Play and Learn the adventures of a jungle safari. Moreover, for most millennial parents, who worry about their kids being hooked onto digital platforms, the ‘Cut, Play and Learn’ activity by Colgate is a quintessential way to get their children back to the classic style of arts and crafts, and give wings to their creativity.

Speaking about the offer, Issam Bachaalani, Managing Director, Colgate-Palmolive (India), said, “The Cut Play and Learn Offer on Colgate Strong Teeth is one of the many examples of our innovative packaging, where we offer a fun learning tool for children in the form of our toothpaste carton. The idea is to engage with children to up their creativity and storytelling skills.”

The Colgate Cut, Play and Learn offer can be availed across retail outlets in India in 54g, 100g, 150g, 200g, 300g and 500g packs of Colgate Strong Teeth toothpaste. Previously, Colgate’s Cut, Play and Learn program has had themes like ‘Magical Space Adventure’ (2017), ‘Magical Sea World’ (2016) and ‘Magical Castle’ (2015).