Consumer still has high affinity towards TV, says Maarten Geraets of Nestle India

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

Akansha Srivastava Delhi, July 24, 2018

Maarten Geraets

Digital is undoubtedly influencing brands with its ever-growing engagement and sharp targeting capabilities, but television is still being considered unbeatable when it comes to larger reach, impact a...

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Maarten Geraets, Nestle India, Maggi Kitchen Journeys,

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Consumer still has high affinity towards TV, says Maarten Geraets of Nestle India

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

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Consumer still has high affinity towards TV, says Maarten Geraets of Nestle India

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

This premium article is available to paid subscribers only.

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More from this section

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