Consumer still has high affinity towards TV, says Maarten Geraets of Nestle India

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

Akansha Srivastava Delhi, July 24, 2018

Maarten Geraets

Digital is undoubtedly influencing brands with its ever-growing engagement and sharp targeting capabilities, but television is still being considered unbeatable when it comes to larger reach, impact a...

This premium article is available to paid subscribers only.

To see the full article, you need to subscribe.

Subscribe Now

or SIGN IN if you already have an account.

Want to sample this article?

Read a free summary, right now. SIGN UP FOR FREE

Content@BuzzInContent.com

Maarten Geraets, Nestle India, Maggi Kitchen Journeys,

More from this section

How do the challenges of live commerce highlight the necessity for regulatory guidelines?

Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

By Sakshi Sharma | December 01, 2023

Marketing influencers: Merging creator economy with marketing, one reel at a time

While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income

By Akansha Srivastava | November 24, 2023

Why Indian comedy influencers are gaining popularity with brands and audiences

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

By Akansha Srivastava | November 08, 2023

Here's why it's the ideal time for content creators to build personal brands

In a conversation with BuzzInContent, content creators shared their insights on the increasing importance of establishing their own brand and harnessing their social media community, cultivated through content creation, to strengthen their personal brand presence

By BuzzInContent Bureau | November 03, 2023

What our subscribers say

“With its focus on news, insights and interviews, BuzzInContent.com has emerged as a leading platform for marketers as well as people who have interest in the subject of content marketing and building businesses through it. The content is sharp and extremely engaging and that's because I think every piece of it is curated with great care. I have no doubt that the platform will continue to be a trailblazer and lead discussions in the areas of content marketing, consumers and insights.

Karan Kumar, 
Chief Brand and Marketing Officer, Fabindia

“I have been an ardent follower and reader of BuzzInContent.com for almost a year now. For me, it acts as a one-stop destination to get updates about trend-setting work in the content space, and point of view of all stakeholders of the branded content space — marketers, publishers, agencies and creators. As a content practitioner, it helps me with my research on staying updated, assimilate thought across stakeholders and also identify like-minded colleagues for partnership.

Kumar Deb Sinha, 
Country Head, Dentsu Story Lab

“BuzzInContent.com is a rich source of news and insights on content marketing and branded content. I always look forward to the incisive interviews and case studies. It's a platform for content creators and distributors.

Rajasekar KS,
 GM, Marketing, Matrimony.com

“BuzzInContent.com is my one-stop shop for all branded content related news and analyses. The platform covers and captures all work done in content marketing by brands across categories. They are the only ones who are doing that and it's a great site to get knowledge about what marketers are doing in the parallel advertising world.

Sapangeet Rajwant, 
Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

Let us try to answer some FAQs that may help you decide to upgrade your account

Why should I pay for your content?

India’s first and only subscription-driven B2B platform focusing on brands’ content marketing strategies, BuzzInContent.com, does not serve display advertising and offers a clutter-free smooth reading experience. At the same time, we feel our premium content takes a lot of resources and investment, which should be paid for.

Is the reach enough to justify my investment?

Even as we have a database of over 27,000 content practitioners receiving our newsletters, 70% of which is from brands, our strength is 1,000+ paid subscribers (individual+corporate) in less than a month and fast growing. The relevant set of the audience is the value you get against your investment. After all, who needs millions of irrelevant page views!

What are the subscription plans?

One can pick an individual subscription plan @ Rs 2,900 per annum or pay just Rs 290 if interested in reading only one article. We are also offering big savings on corporate plans @ Rs 2,500 per user per annum. Talk to us for more clarification or if you may be facing technical issues while subscribing. But, in the absence of any manual intervention, the subscription can be activated only online with easy payment options.

What do I get against an annual membership?

Besides access to 400+ paid stories and adding almost every day, the paid subscribers will have access to our upcoming whitepapers/market studies on the content marketing ecosystem.

Can I sample the stories beforehand?

You can sample our story before subscription with free sign-up and read what’s there in the story. After that, a subscription is required to read the full story.

BuzzInContent publishes original, analytical and meaningful stories on content marketing for its subscribers including content marketing case studies and video interviews with content marketers.

Consumer still has high affinity towards TV, says Maarten Geraets of Nestle India

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

This premium article is available to paid subscribers only.

Want to sample this article?

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account

Consumer still has high affinity towards TV, says Maarten Geraets of Nestle India

Geraets explains the rationale behind going big on television for the company's latest content initiative ‘Maggi Kitchen Journeys'

This premium article is available to paid subscribers only.

Want to sample this article?

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

Sign in

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account