Consumers' falling trust in influencers is a challenge for branded content, says Barry Wacksman of R/GA

The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

Akansha Srivastava Delhi, April 23, 2019

Barry Wacksman

Barry Wacksman, the Vice-Chairman and Global Chief Strategy Officer of R/GA, feels that finding the audience for a brand’s content is the biggest challenge of content marketing. While brands ar...

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Barry Wacksman, R/GA,

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Consumers' falling trust in influencers is a challenge for branded content, says Barry Wacksman of R/GA

The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

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Consumers' falling trust in influencers is a challenge for branded content, says Barry Wacksman of R/GA

The Vice-Chairman and Global Chief Strategy Officer of R/GA speaks to BuzzInContent.com on the challenges of content marketing. He asks if purpose-driven marketing can drive business

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