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Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers
By Akanksha Nagar | March 03, 2020
In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts
By Akanksha Nagar | February 25, 2020.jpg)
Sanyal, Vice-President and Head, Consumer Marketing, tells BuzzInContent.com how the brand plans to break the stereotypes attached to the BFSI category with its strong focus on content. With the recent launch of Cubicles with TVF, he shares the brand's plans for the next year and explains how the content space will evolve
By Akanksha Nagar | January 15, 2020
In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share
By Akansha Srivastava | December 17, 2019
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