To see the full article, you need to subscribe.
or SIGN IN if you already have an account.
Read a free summary, right now. SIGN UP FOR FREE
Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream
By BuzzInContent Bureau | February 24, 2020
Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands
By Akansha Srivastava | February 18, 2020
Shalini Singh, Chief-Corporate Communications and Sustainability, talks about the brand's plans in branded content and associations with content platforms such as TikTok, Quora, Snapchat to reach out to millennials
By Akanksha Nagar | February 17, 2020.jpg)
Industry experts feel it's important for content to be a consistent effort in the marketing plan. “If advertising is ‘Ek lohar ki', the content is ‘sau sunar ki,
By Akansha Srivastava | February 11, 2020
Leave a Comment