Content marketing will be significant revenue source for platforms, says HT's Roudra Bhattacharya

In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

Akansha Srivastava Delhi, January 08, 2019

Roudra Bhattacharya

With ad rates and revenues showing subdued growth year on year and brands taking increasingly the content route, branded content and native advertising are positioned to become one of the biggest grow...

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Roudra Bhattacharya, Content marketing, HT,

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Content marketing will be significant revenue source for platforms, says HT's Roudra Bhattacharya

In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

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Content marketing will be significant revenue source for platforms, says HT's Roudra Bhattacharya

In an interview with BuzzInContent, the Lead of HT Brand Studio talks about the native advertising play for one of the oldest and leading media houses of the country. He also shares his insight on what brands and publishers should do to get content marketing right

This premium article is available to paid subscribers only.

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