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coto and Pee Safe have entered a strategic partnership as a step towards normalising discussions and conversations among women about personal care and sexual wellness.

The collaboration aims to urge women to have bold conversations on taboo topics pertaining to personal hygiene and wellness without worrying about the likelihood of being judged.

coto and Pee Safe together aspire to drive the importance of women to not ‘Shush themselves’  but have open conversations and receive the required knowledge. To support this endeavour,  the community "Pee Room Conversations" by Pee Safe, a dedicated space for women to share experiences, seek advice, and find support is introduced on coto.

Tarun Katial, Founder and CEO, coto, said, "At coto, we're committed to purpose-driven collaborations, and our association with Pee Safe will act as a catalyst for breaking barriers and fostering open discussions on women’s personal care and sexual wellness. Women’s health and hygiene has always been a pressing issue that has been brought to the forefront in recent times, however we still have a long way to go.  Our collective efforts will strive to make a difference in this regard through authentic, relevant and knowledge driven conversations.”

Vikas Bagaria, Founder and CEO, Pee Safe, said, "Teaming up with coto, our aim is to encourage and reshape conversations around women's wellness positively. By challenging societal norms, we envision coto as the perfect space that not only encourages discussions but also instills confidence, fostering empowerment and self-care in women.”

Through the “Pee Room Conversations” community on coto, the platform seeks to offer a responsible and safe virtual environment to women to share knowledge and further build connections.

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