To see the full article, you need to subscribe.
or SIGN IN if you already have an account.
Read a free summary, right now. SIGN UP FOR FREE
Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands
By Akanksha Nagar | March 02, 2021
In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms
By Akansha Srivastava | February 24, 2021
In the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue
By Akansha Srivastava | February 16, 2021
Many marketers and content practitioners argue that if industry standards for measuring content marketing are put in place, it might help brands save time. On the other hand, a few say that there is no need for such standards, and measuring content marketing effectiveness depends on the objective of a content campaign
By Akansha Srivastava | February 10, 2021
.jpg)
Leave a Comment