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Dabur Amla collaborated with Schbang to create a video in the form of a roast setup, where comedians Raunaq Rajani and Ankita Shrivastav lead the charge, representing the "Bhai Gang" and "Sister Squad" respectively. The video is created on the occasion of Raksha Bandhan.

Through their comedic roasts, they uncover and jest about the delightful intricacies that mark every sibling relationship. From friendly banter to hilarious revelations, the roast promises waves of laughter and nods of recognition.

Watch the film here.

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Ankur Kumar, Head of Marketing - Hair Care, Dabur Amla, commented, "This Raksha Bandhan, we wanted to do something beyond the conventional. Siblings share a relationship that’s filled with playful banter. Through this campaign, we not only celebrate that bond but also the deeper emotional connection beneath the surface that highlights stronger roots. Being Jadon se mazboot is something that Dabur Amla stands for, and this is what is being reinstated through this salt-and-sweet banter.

Rohan Hukeri, Executive Vice-President, Schbang, said, "Collaborating with Dabur Amla for this unique Raksha Bandhan event was an exciting journey. We wanted to capture the essence of sibling relationships in a way that's both relatable and refreshing. The sibling relationship is extremely dynamic & they are often called the ‘Frenemies’. While there are regular banters between the siblings, the bedrock of the relationship is the stronger bond & understanding nature between the two. I believe the format of our roast taps into exactly that."

In the video, the roast event wraps up on a note, with Dabur Amla urging siblings to indulge in a 'Dabur Amla Champi' session.