Post Thumb
Click on the image to watch the Video.

22Feet Tribal Worldwide and The Script Room came together to deliver a short film for Mobil, which celebrates the journey of a trucker. The film titled ‘Sonu Tey Pappa Di Gaddi’, is available on Jio TV and is being presented by Mobil.

The film, shot across multiple locations in Rajasthan over five days, is produced by Coconut Films and directed by Rajesh Ramaswamy, who is also the Co-Founder of The Script Room.

The storyline of the 27-minute film follows a trucker’s road journey, which is an everyday affair for him, except that his teenage son has joined him on this one. The child gets to see his father’s hard work, effort and sacrifices that make his life better, and the father also gets to spend time with his son which in itself is a luxury for him, and in the process gets to know him. By the end of the trip, the duo develops a bond and newfound respect for each other. 

The film:

“This was a dream project for The Script Room. A great opportunity for a writers’ hub where writing was at the heart of it. With lots of scope to explore a story, screenplay, characters, dialogues, lyrics and at the same time bring in our brand expertise. And it was great fun and a learning experience to interact with the creative folks at 22Feet, which is something we are keen on. To collaborate with different minds to create beautiful stories. And separately, as a director I got the opportunity to explore a long format project which was a great experience,” Ramaswamy said.

Mansoor Jamal, 22Feet Tribal Worldwide, said, “Truckers in India are always seen as people who are intimidating on the road, rushing to move things from point A to B, and sometimes even from their close ones. Nobody looks up to a trucker. And unfortunately, not many know of their personal struggles and the sacrifices they make. We wanted to tell their story through this film. And we found the perfect partner in The Script Room to collaborate and make this happen. Ramaswamy, UJ and the team at The Script Room saw the idea we had, and elevated it to flesh out the whole film. It was an absolute pleasure working with them.”

Sumit Rana, Mobil Delvac Brand and Offer Advisor - South AP, said, “The trucking community is integral to economic growth, and truck drivers deliver almost everything we rely upon. This trucker movie ‘Sonu Tey Papa Di Gaddi’ by Mobil symbolizes our appreciation of the trucking community, aiming to invoke respect and recognition for the drivers. Mobil Delvac brand supports the drivers in economic growth by helping them reduce maintenance and service costs, while this movie will drive societal growth and development by uncovering the challenges faced by the community and bringing positive change in the life of drivers”.

Ayyappan Raj, Co-Founder, The Script Room, added, “It’s a totally new thing for us - working together with a creative agency and co-creating something for another client. While conceptually it sounded complex with multiple stakeholders, the actual process was quite simple and smooth. We did a few rounds of discussions to get the central thought and then everything else happened quite fast. Thanks a lot to Mansoor, Bala from 22Feet for trusting us on this and seeing the project through together.”