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WARC, the global authority on advertising and media effectiveness, has released all the shortlists of the WARC Awards 2019.

DDB Mudra has got three shortlists in the ‘Effective use of content’ category. The agency has been shortlisted for the campaign ‘Suede Gully’ for Puma, ‘How pads bridged the gap from periods to progress’ for J&J’s Stayfree and the ‘Wedding Home’ for Future Retail’s Big Bazaar.

A total of 82 campaigns from a wide range of markets, categories and brands have been shortlisted across four categories, each judged by its own high-calibre jury.

Among these, India has a total of 14 shortlists, across the four categories — Effective Use of Brand Purpose, Effective Content Strategy, Effective Innovation and Effective Social Strategy.

The winners will be announced in late May. There is a $40,000 prize fund for the top winning papers, spread across the four categories.