Dewar's marketing strategy of marrying content and experiential is working well, says Bacardi India's Anshuman Goenka

In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

Akansha Srivastava Delhi, December 17, 2019

Anshuman Goenka

Bacardi India’s scotch whiskey brand Dewar’s says its content initiatives are not only building brand affinity and driving its brand message of ‘double is better’ but also help...

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Anshuman Goenka, Dewar, Bacardi India,

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Dewar's marketing strategy of marrying content and experiential is working well, says Bacardi India's Anshuman Goenka

In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

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Dewar's marketing strategy of marrying content and experiential is working well, says Bacardi India's Anshuman Goenka

In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

This premium article is available to paid subscribers only.

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