Dot and Key Skincare ropes in dermatologists and influencers for #BreakUpWithAcne campaign

The skincare brand has roped in multiple influencers and dermatologists to encourage the usage of their Cica Calming range to combat acnes as part of people's skin care regimes

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Dot and Key Skincare, a newly acquired brand by Nykaa, launched an influencer marketing campaign #BreakUpWithAcne, wherein it engaged with several micro, nano and macro influencers and dermatologists to aid in the credibility and awareness of their products.

Through this campaign, the brand plans to promote the usage of their new Cica skincare range which aids in combating the issue of acne and make it a new addition to the skincare regimes of the consumers who have acne-prone skin.

 
 
 
 
 
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A post shared by Ritvi Shah | Content Creator (@aboutritvi)

 
 
 
 
 
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A post shared by Dolly Singh (@dollysingh)

The influencers roped in for the new campaign are in the age bracket of 18-30 years which works well for the brand as the product caters to women and men from the same age group in Tier-I and Tier-II cities.

Commenting on the campaign statistics and vision, Sheeko, an influencer marketing and branded content management platform, said that Dot and Key was able to garner a reach of over 2.1 million through the new campaign.

It also went on to state that the estimated spend for the new influencer marketing campaign on Instagram was in the range of Rs 10-15 lakhs.

 
 
 
 
 
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A post shared by shreya jaiswal (@_shreya.jaiswal)

 
 
 
 
 
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A post shared by A N K I T A (@glow_girl__)

rs also shared an additional discount, which could be used by applying their respective code on the Dot and Key Skincare website.

Moreover, some of the influencers also shared a brief note of what USPs does the new offering under Cica Calming range bring to the table.

 
 
 
 
 
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A post shared by D I K S H A (@diksharawat22)

 
 
 
 
 
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A post shared by Disny Varghese (@_disny__)

While the influencers helped the brand to gain awareness as their content focussed on all three product offerings of the Cica range equally, it was the dermatologists who also shared a product review, post-testing.

 
 
 
 
 
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A post shared by Dr. Aanchal I Dermatologist (@dr.aanchal.md)

 
 
 
 
 
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A post shared by Dr. Agni Kumar Bose (@doctor.agni)

Instagram influencers influencer marketing Dolly Singh social media campaign Dot and Key Skincare Cica calming range skin care regime dermatologists product review skin care products acne prone skin