Elara Technologies' online portals to offer real estate news on Alexa

The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa

BuzzInContent Bureau Delhi, January 14, 2019

Elara Technologies, a Singapore-based digital real estate company and owner of Housing.com, PropTiger.com, and Makaan.com, has announced an industry-first initiative by offering latest news of the Indian real estate sector on Alexa-compatible smart home devices.

With this development, the content available on the news and blog sections of Housing.com, PropTiger.com and Makaan.com, which is Housing News, PropGuide and MakaanIQ respectively, will be available on Amazon’s Alexa.

To listen to daily updates, users need to add Housing News, MakaanIQ or PropGuide to the Alexa skill set, and it will read the latest news in real estate along with other news from sources that one may have added. The cloud-based voice service from Amazon Alexa will present a compact brief of the news that can be consumed efficiently by a user.

Commenting on the development, Ravi Bhushan, Group CPTO, Housing.com, PropTiger.com and Makaan.com, said, “With almost 28% of queries, voice-enabled searches are the new frontier and they are expected to contribute 50% of all global searches. We are always at the forefront of adopting technology and transforming customer experience by providing instant solutions. Getting our news content in the voice format is another step towards offering our customers the utmost convenience. We see immense potential in serving informational queries such as latest news, property rates, how to guides and more such content in the voice format.”

Recent technological advancements such as seamless integration with voice and artificial intelligence are all set to take centre stage as Housing News, MakaanIQ and PropGuide have already taken the plunge. Consuming content through voice command is an important step as consumers now want every information to be bundled in a fun, informative and hassle-free way.

Content@BuzzInContent.com

Elara Technologies, Alexa, Housing.com, PropTiger.com, Makaan.com,

More from this section

Kulfi Collective ropes in Jitin Johnson as VP, Marketing

Johnson brings over a decade of experience to the definition and implementation of Kulfi Collective's strategic vision

By BuzzInContent Bureau | December 02, 2022

Ogilvy reveals six influencer marketing trends for 2023

Community-led influencer marketing, collaborations, i-commerce, health and wellness influencers, AI influencers and subscription-based creator economy, are some of the trends that will dominate influencer marketing globally in 2023

By BuzzInContent Bureau | December 02, 2022

OML Entertainment elevates Tusharr Kumar to Chief Operating Officer role

Kumar will take on his new role with immediate effect and will report to CEO Gunjan Arya

By BuzzInContent Bureau | December 01, 2022

Indian influencer marketing industry to grow at 25% CAGR to reach Rs 2,800 crore in 2026: GroupM INCA

Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026

By BuzzInContent Bureau | November 30, 2022

What our subscribers say

“With its focus on news, insights and interviews, BuzzInContent.com has emerged as a leading platform for marketers as well as people who have interest in the subject of content marketing and building businesses through it. The content is sharp and extremely engaging and that's because I think every piece of it is curated with great care. I have no doubt that the platform will continue to be a trailblazer and lead discussions in the areas of content marketing, consumers and insights.

Karan Kumar, 
Chief Brand and Marketing Officer, Fabindia

“I have been an ardent follower and reader of BuzzInContent.com for almost a year now. For me, it acts as a one-stop destination to get updates about trend-setting work in the content space, and point of view of all stakeholders of the branded content space — marketers, publishers, agencies and creators. As a content practitioner, it helps me with my research on staying updated, assimilate thought across stakeholders and also identify like-minded colleagues for partnership.

Kumar Deb Sinha, 
Country Head, Dentsu Story Lab

“BuzzInContent.com is a rich source of news and insights on content marketing and branded content. I always look forward to the incisive interviews and case studies. It's a platform for content creators and distributors.

Rajasekar KS,
 GM, Marketing, Matrimony.com

“BuzzInContent.com is my one-stop shop for all branded content related news and analyses. The platform covers and captures all work done in content marketing by brands across categories. They are the only ones who are doing that and it's a great site to get knowledge about what marketers are doing in the parallel advertising world.

Sapangeet Rajwant, 
Senior VP, Marketing, Hindi Mass Entertainment, Viacom18

Let us try to answer some FAQs that may help you decide to upgrade your account

Why should I pay for your content?

India’s first and only subscription-driven B2B platform focusing on brands’ content marketing strategies, BuzzInContent.com, does not serve display advertising and offers a clutter-free smooth reading experience. At the same time, we feel our premium content takes a lot of resources and investment, which should be paid for.

Is the reach enough to justify my investment?

Even as we have a database of over 27,000 content practitioners receiving our newsletters, 70% of which is from brands, our strength is 1,000+ paid subscribers (individual+corporate) in less than a month and fast growing. The relevant set of the audience is the value you get against your investment. After all, who needs millions of irrelevant page views!

What are the subscription plans?

One can pick an individual subscription plan @ Rs 2,900 per annum or pay just Rs 290 if interested in reading only one article. We are also offering big savings on corporate plans @ Rs 2,500 per user per annum. Talk to us for more clarification or if you may be facing technical issues while subscribing. But, in the absence of any manual intervention, the subscription can be activated only online with easy payment options.

What do I get against an annual membership?

Besides access to 400+ paid stories and adding almost every day, the paid subscribers will have access to our upcoming whitepapers/market studies on the content marketing ecosystem.

Can I sample the stories beforehand?

You can sample our story before subscription with free sign-up and read what’s there in the story. After that, a subscription is required to read the full story.

BuzzInContent publishes original, analytical and meaningful stories on content marketing for its subscribers including content marketing case studies and video interviews with content marketers.

Elara Technologies' online portals to offer real estate news on Alexa

The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account

Elara Technologies' online portals to offer real estate news on Alexa

The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa

More from this section

Leave a Comment

Popular

Featured

Subscribe to Our Premium Content

What do you get?

PREMIUM ACCESS

ARCHIVE ACCESS

NEWSLETTER

SPECIAL ALERTS

Sign in

What our subscribers say

Let us try to answer some FAQs that may help you decide to upgrade your account