Elara Technologies' online portals to offer real estate news on Alexa

Elara Technologies, a Singapore-based digital real estate company and owner of Housing.com, PropTiger.com, and Makaan.com, has announced an industry-first initiative by offering latest news of the Indian real estate sector on Alexa-compatible smart home devices.

With this development, the content available on the news and blog sections of Housing.com, PropTiger.com and Makaan.com, which is Housing News, PropGuide and MakaanIQ respectively, will be available on Amazon’s Alexa.

To listen to daily updates, users need to add Housing News, MakaanIQ or PropGuide to the Alexa skill set, and it will read the latest news in real estate along with other news from sources that one may have added. The cloud-based voice service from Amazon Alexa will present a compact brief of the news that can be consumed efficiently by a user.  

Commenting on the development, Ravi Bhushan, Group CPTO, Housing.com, PropTiger.com and Makaan.com, said, “With almost 28% of queries, voice-enabled searches are the new frontier and they are expected to contribute 50% of all global searches. We are always at the forefront of adopting technology and transforming customer experience by providing instant solutions. Getting our news content in the voice format is another step towards offering our customers the utmost convenience. We see immense potential in serving informational queries such as latest news, property rates, how to guides and more such content in the voice format.”

Recent technological advancements such as seamless integration with voice and artificial intelligence are all set to take centre stage as Housing News, MakaanIQ and PropGuide have already taken the plunge. Consuming content through voice command is an important step as consumers now want every information to be bundled in a fun, informative and hassle-free way.