Equitas Bank's ‘Circle of Life' web series celebrates power of a gender equal world

The bank has tried to showcase the transformation brought in the lives of those belonging to the transgender community through their offerings

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The Circle of Life web series, by Equitas Small Finance Bank, pays tribute to the transgender customers of the bank.

The bank has tried to showcase the transformation brought in the lives, of those belonging to the community, through their microfinance offerings.

Video:

The series which captures the journey of transgender customers has garnered 2.5 lakh views on its YouTube handle.

The film features a transwoman street drama artist, Dhanalakshmi, who has created an identity for herself through her art and brought people together through the power of entertainment with the support of financial assistance from Equitas. The video shows the power of an artist and proves that art is more than what gender can define.

The video traces her incredible journey, right from her birth in Kasavanallatur village in the Tiruvallur district of Tamil Nadu, to her transition from a man ‘Dhandapani’ to a woman ‘Dhanalakshmi’.

Dhanalakshmi today has been recognised for her immense contribution to the field of drama and has been felicitated with several awards honouring and celebrating her powerful story. Today, she has transformed from someone who sought opportunities to the one who gives opportunities to others. She is a voice of hope and faith in her community and is leading the way for more and more trans people to spread their light and truth to the world.

Vignesh Murali, Head- Marketing and Communications, Equitas Small Finance Bank, said, “Creating such impactful videos gives us immense pleasure to let the world know what we do beyond banking. Dhanalakshmi’s story inspires us to believe in our dreams and gives us the confidence that no matter what, if we strive towards our goal, we will achieve it. This video is symbolic of our quest to power a gender equal world, as we continue to lend the best fiscal support to the transgender community and help them fulfil their dreams and ambitions. We are incredibly passionate about fuelling countless more success stories like Dhanalakshmi, who is recognised by the world for who she is today and is creating positive change by inspiring many more individuals to embrace who they truly are.”

Circle of Life Equitas Bank