Fintech platform Deciml unveils its ‘influesters' through a series of videos

Deciml, the micro-investing fintech platform, has unveiled its influencer-investors through a series of videos.

The videos highlight how influencers like Zakir Khan, Ranveer Allahbadia, Suhani Shah and Varun Thakur came on board as investors in Deciml, even though they were approached to simply promote the product. They even ended up coining a new term for themselves - influesters.  

However, it has come to light today that Deciml’s act of getting standup comics onboard as investors has angered some OG business and finance influencers, particularly Vaibhav Sisinty and Prafull Billore.

The two of them have recently released a video outlining their grievances with the spare change investment app.

 

 

 

 

 

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A post shared by Vaibhav Sisinty (@vaibhavsisinty)

Deciml Founder and CEO Satyajeet Kunjeer said, “I don’t understand what’s happening… all of this attention for my app? Crazy! I just wanted influencers!”  

Bare Bones Collective is the creative agency that has conceptualised and written the campaign. Writers include Girish Narayandass, Anuya Jakatdar and Sainee Raj.