FirstCry appoints KlugKlug as its influencer marketing outreach partner

As a part of this collaboration, KlugKlug will be the official partner for the influencer's outreach and will help them with accurate and in-depth insights about the influencers

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FirstCry, the online store for newborn, baby and kids’ products, has appointed KlugKlug - the global decision-making B2B tech platform - for its influencer marketing outreach.

KlugKlug will help the company to find the right influencers for their products in order to reach out to their target audience.

As a part of this collaboration, KlugKlug will be the official partner for the influencer’s outreach and will help them with accurate and in-depth insights about the influencers.

KlugKlug's roadmap includes developing AI-based tools to improve the influencer marketing experience and provide data-driven insights to brands and marketers. Furthermore, the platform aims to connect influencers and brands by offering a comprehensive platform for managing campaigns, monitoring performance, and analysing data.

Kalyan Kumar, CEO and Co-founder, KlugKlug, said, “The KlugKlug family is very excited to join hands with FirstCry to drive their influencer marketing, which is a core focus area for them. Through a very data-led approach, we have been able to instantly provide FirstCry the right pipeline of influencers Who can tell the brand’s story to the right audience and drive sales."

Vivek Goel, Chief Business Officer, FirstCry, said, “We have seen many platforms for Influencer marketing but none as scaled and accurate as KlugKlug and thus useful in helping us build our affiliate program. Incisive, real-time and great support.”

influencer marketing FirstCry KlugKlug B2B tech platform online store baby products