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To continue its foray into the digital world, Medimix recently tied up with,  a brand-strategy-led influencer marketing agency, to highlight the benefits of its Anti-Pimple Face Wash.

Bringing together influencers from various categories, the brand was able to craft a campaign to educate consumers about acne and healthy skin tips, while also showcasing how Medimix should be a part of every Indian woman’s skincare routine.

The brand claimed that as per industry benchmarks, it has seen tremendous success in both reach and engagement metrics, with an engagement rate (ER) that’s twice the industry standards and an Organic Reach Rate (ORR) almost triple that seen in competitor campaigns.

“Good Influencer Marketing campaigns are all in the execution. No matter how good the concepts are, you need a reliable agency partner to help see it through. We’re excited to see the results of our first campaign with flynt and are currently looking at how we can be consistent and focused with our IM Campaigns going forward. Exciting times ahead!”, said Ashish Ohlyan, Vice-President at Sales and Marketing at Cholayil.

“There is a huge demand for natural, Ayurvedic skin and hair care products. For a nascent influencer marketing agency such as ourselves, it’s thrilling to help introduce or just refamiliarise people with Medimix, one of India’s most trusted brands in this space! We have set high standards for ourselves with this one and we hope to pull off even better campaigns with Medimix in the coming months,” said Anshul Duggal, CEO and Founder