For Hyundai, all roads lead to content

Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation

Akansha Srivastava Delhi, July 03, 2018

Puneet Anand

Auto major Hyundai Motor India will continue to increase its focus on content, which remains at the centre of all its marketing initiatives. “Content is where our focus is and in the last two t...

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Puneet Anand, Hyundai,

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For Hyundai, all roads lead to content

Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation

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For Hyundai, all roads lead to content

Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation

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