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Manjeet Singh

Woovly, the social commerce platform for Tier 2, Tier 3 millennials driven by a creator community, has announced the hiring of Manjeet Singh as Head of Content.

Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community.

Singh has previously managed the content strategy of Flipkart and has a wealth of experience in working with internet companies. Backed by diverse business knowledge, he possesses a deep understanding of consumer purchasing habits as well as the overall content strategy and execution for all customer-facing touchpoints.

Apart from Flipkart, he has also worked on expanding the growth of companies like Aditya Birla, Convergys, and the Taj Group of Hotels.

J Venkat, CEO and Co-founder, Woovly, said, “We think Manjeet’s experience in optimising content to enable the transition to online commerce will be crucial to improving the conversion of content consumers to online shoppers. We welcome him to the leadership team for bolstering our vision of enabling 100 million users to discover and shop socially.”

Singh said, “The social commerce industry has unquestionably prospered in recent years, owing to the rise of content-driven influencer engagements for purchasing decisions. At Woovly, we are developing cross-platform unification of our design language for a streamlined customer buying experience to propel us to the next phase of growth.”