Fujifilm India organised a multi-city campaign titled ‘X Stories of India’ in association with India Film Project to explore India in frames like never before. With this campaign, the brand aims to encourage young millennial vloggers to unleash their video-making skills through innovative content that will be showcased and promoted on Fujifilm’s social media platforms.
The campaign is in line with the brand’s commitment to foster collaboration and build a community of X Series photographers. Shot on Fujifilm’s mirrorless innovations, the X-T200 and X-A7, the cameras capture the corners of India and their unseen stories. Organised in association with India Film Project, the collaboration is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent.
Arun Babu, General Manager Electronic Imaging and Optical Device, Fujifilm India, said, “In today's social media dominant world, content is king, and the demand for digital content consumption has skyrocketed. At Fujifilm India, our endeavour is to build the largest community of X Series photographers and establish a solid space for them to showcase their creativity. With this campaign, we wanted to acknowledge the artistic expression of the millennial Vloggers and constantly look towards improving their film-making experience.”
With a vision to celebrate India through 15 creators and filmmakers, the campaign focuses on capturing how a camera that appeals to the culture showcases cities of India in the most awe-inspiring way in under a minute. Fifteen budding videographers were shortlisted to shoot the charm of their childhood streets, the markets they loved, their people, the spaces that tell a story, the food that tastes better than heaven and the landscape that smells like the spirit of the city they call it home.
The participants have exhibited the picturesque views of each region of the country ranging from the scenic beaches at Goa to the streets of Pune, the hustle-bustle of Mumbai to the rush of the Ranganathan in Chennai. To explore the journey captured through the eyes of different individuals across different cities in India, check out the below films.
1. Goa by Chirag Sadhnani: Every frame in Goa tells a visual story
2. Pune by Prajakta Jadhav: Some places just feel like home, Pune is that place
3. Jaipur by Aarohan Tiwari: The heart of Rajasthan, Pink, Palatial and prosperous, Jaipur is love, lights and everything nice!
4. Mumbai by Harsh Parekh: Capturing the spectrum beyond the Bombay Blues has never been more amazing with Fujifilm XT 200!
5. Chennai by Balaji Shanmugam: Don't blink, as the Queen of the Coromandel reveals her crown!
6. Srinagar bu Mian imad ur rehman: Splendid Srinagar and it's visual treats!
7. Kerala by Nihal muhammed: What can be more heavenly than God’s Own Country?
8. Varanasi by Rahul Singi: Holy and heart-warming, Varanasi is the city of Ghats that becomes home to anyone who visits.
9. Hyderabad by Shagun Segan: The City of Pearls, Hyderabad is a delight of all kinds!
10. Madhya Pradesh by Vanshdeep Singh: Art, Religion, Nature, and City Life merge in different hues and melt into the Heart of India
11. Delhi by Tushar Mahajan: Dilli hai Dilwalo Ki! Day in, day out, the fireworks are everywhere
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