Google India teams up with influencers to promote AI chatbot Bard

Stand-up comedian Shraddha, DIY artist Abhinav Yadav, travel influencer Sharanya Iyer, and fashion influencer Sakshi Shivdasani illustrate how Google Bard offers solutions for everyone

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Google India teamed up with influencers to showcase the diverse applications of its AI Chatbot Bard. Stand-up comedian Shraddha, DIY artist Abhinav Yadav, travel influencer Sharanya Iyer, and fashion influencer Sakshi Shivdasani illustrate how Google Bard offers solutions for everyone

The influencer videos were shared with the hashtag ‘Bard Puns’, showcasing the various use cases of the chatbot. With puns such as ‘Bard-y Planner’ and ‘Travel Bard-y’, the influencers have crafted humorous content.

Fashion influencer Sakshi Shivdasani wanted to make a ‘chaatcuterie’ board for her first soiree of the year and Bard provided a solution.

 
 
 
 
 
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A post shared by sakshi (@sakshishivdasani)

When travel enthusiast Sharanya Iyer gets overwhelmed with travel plannings and bookings, she turned to Google’s AI to organise her travel itineraries and suggest the best possible flights to her destination.

 
 
 
 
 
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A post shared by Sharanya Iyer Travel (@trulynomadly)

Similarly, Iyer also uses it for planning her itinerary, including flight recommendations.

 
 
 
 
 
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A post shared by Shraddha (@aiyyoshraddha)

Bard also had a few ideas on how to make DIY artist Abhinav Yadav’s cardboard box cupboard aesthetic and visually pleasing.

 
 
 
 
 
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A post shared by ABHINAV YADAV (@_createyourtaste_)

This is Google India’s second campaign for Bard. Earlier this year, the company collaborated with Shobhita Dhulipala for an advertisement that showed how the chatbot provided her with a ‘Dinner ke Bard’ dessert recipe, with the ingredients that she had at home.

 
 
 
 
 
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A post shared by Sobhita (@sobhitad)

The advertisement features Bard’s multimodal search option - which means that with the help of the integrated Google Lens, searching with pictures is also possible.

AI Shobhita Dhulipala BardPuns AI chatbot Bard Google