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GoQuest Digital Studios (GQDS), an independent content studio, has firmed up its plan to foray into the lifestyle and financial services content creation and distribution. Before this, the content company was known to have expertise in motorsports content creation. 

In a press note, the company says it wants to redefine the development of original content through innovative concepts, quality production and strategic distribution through the right outlets. 

Speaking on the expansion, Darshan Bhatt, Director, GoQuest Digital Studios, said, “In a short span my team and I have been fortunate enough to work with the best brands and come up with unique propositions that have helped us up the ante in our delivery. This, along with our appetite to grow further, has enabled us to foray beyond motorsports. We are already in talks with some of the leading brands from other verticals and we will be announcing our partnerships soon.”

He further said, “We have been able to grasp the needs of new-age content which has significantly contributed to help us build a creative platform not only to provide interesting brand content but in the process build credible, creative original content that a few in the industry can boast of. It is not just about using obviously available channels but reaching the right audience with the right content and at the right time.”

The Digital Studio has also retained the content partnership deal with automobile company Volkswagen for its annual racing initiative.