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Consumer healthcare company Glaxo SmithKline Consumer Healthcare has unveiled ‘Sabse Pehle Aap’, a new initiative at educating and connecting registered medical practitioners (RMPs) and chemists in remote rural areas via the digital medium.

GSK has kick-started a new YouTube channel named ‘Sabse Pehle Aap’, which will curate educational videos for common diseases, bust healthcare myths and share the science behind GSK brands. Each film will discuss a medical fact and the relevant GSK product. Blink Digital has conceptualised and executed this campaign.

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Through this campaign, GSK aims to equip the RMPs and chemists with all the knowledge they need about basic healthcare, relevant development and science and USP of GSK brands.

RMPs and consumers in villages in remote locations are seldom connected to the mainstream healthcare knowledge-sharing platforms. GSK connects with them face-to-face through promoters every month, educating them about its brands. To make this engagement even richer, GSK has launched ‘Sabse Pehle Aap’. It will bring the knowledge of the healthcare sector via mobiles and can be used at their comfort and convenience. 

The content on the ‘Sabse Pehle Aap’ channel has been made in six Indian languages —Hindi, Kannada, Oriya, Telugu, Bengali and Tamil.

Vikram Bahl

Vikram Bahl, Area Marketing Lead, Nutrition and Digestive Health, GSKCH Indian subcontinent, said, “At GSK, we create campaigns that have an impact on the daily lives of our consumers. With this initiative, our aim is to generate a pool of chemists and RMPs who have the know-how about basic healthcare who spread the right information. This campaign will not only connect but also provide a platform for people to know about the developments and information about the healthcare sector via digital medium.”

Dooj Ramchandani

Speaking about the campaign, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said, “There is so much misinformation spread when it comes to healthcare in the rural parts of India. ‘Sabse Pehle Aap’ is a revolutionary rural marketing campaign that will send out the right messages in the right way, creating healthy, happy families in India.”

Content@BuzzInContent.com