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Haier Appliances India (Haier India) has announced its new campaign- 'Perform Big, Silently' featuring powerful women achievers of India.

Haier’s new campaign is an extension to its ‘Silent Performers’ campaign that acknowledges the determination and efforts of Indian women achievers who continue to ‘Perform Big, Silently’, in their respective fields and make India proud with their achievements.

Haier’s digital video series – Perform Big, Silently, gives a peek at the stories of outstanding women achievers, leaders, CXOs, and entrepreneurs. The series features women who candidly share their unique perspectives, inspiring journeys, challenges, and invaluable lessons learned throughout their illustrious careers.

The campaign reflects how the brand mirrors its values and convictions with the real silent performers of India who have a passion to excel and are focused to ‘Perform Big, Silently’. The video series gives a center stage to women achievers and highlights how they have pushed boundaries to become thought leaders in their industry, sector, and fields.

Priyanka Sethi, Head of Marketing, Haier Appliances India, said, “Corporate women achievers are the architects of success, constructing dreams into realities with grace, determination, and relentless ambition. Our latest campaign, ‘Perform Big Silently’, is a tribute to the countless women who have made remarkable contributions in their respective fields, often without the recognition they deserve. Similar to our innovative products, these women embody the essence of high performance delivered with grace and calmness. In line with Haier’s commitment to delivering product excellence, we are celebrating these powerful stories, drawing inspiration from them and saluting these extraordinary women. Staying true to our brand ethos of Inspired Living, this campaign reflects our commitment to quality, innovation and performance.”

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