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Ayush Wadhwa

It is no secret that IPL is a prime platform for brands to reach out to millions of cricket fans across the globe. With the pandemic restricting physical attendance, social media has become even more critical for brands looking to capitalise on the massive viewership of the tournament.

In this article, we will discuss how brands can leverage social media to create user engagement during IPL 2023.

Create buzz through pre-tournament content

In the weeks leading up to the tournament, brands can generate interest and anticipation by creating pre-tournament content. This can include teasers, behind-the-scenes footage, and interviews with players, coaches, and team owners. This content can be shared across various social media platforms like Instagram, Facebook, Twitter, and YouTube to reach a broader audience.

As a brand, if you can't afford an IPL TV spot, you can also release your brand campaign related to cricket around this time, because most brands would be focused on winning attention during IPL - we did this with INDmoney last year with ads featuring Aakash Chopra and Jatin Sapru

Real-time engagement during matches

During the matches, brands can use social media to engage with fans in real time. This can be done by creating interactive social media campaigns, quizzes, contests, and polls that encourage fans to participate and engage with the brand. This creates a sense of excitement and anticipation among the fans, and the brand can leverage this engagement to increase visibility and recall.

User-generated rapid content

User-generated content is an excellent way to create user engagement and build brand loyalty - outsource this to a large variety of people and make it rapid, release content on the same day of the event/something happening. Brands can encourage fans to create and share their content, such as photos, videos, and memes related to IPL and the brand. This not only creates engagement but also provides valuable insights into what fans think about the brand.

Augmented Reality

Brands can leverage AR to create immersive experiences for the IPL audience. For example, brands can create AR filters that allow users to overlay their favourite team's colours and logos on their photos and videos. To even create cricketing games that are branded.