User-generated content
Hathway/DEN Reels channels debut; bring UGC from ‘all’ creators to TV
Lava’s recipe for branded content shifting from selling phones to telling stories
Creators with over 1 mn followers earn between Rs 20,000 to Rs 2,50,000 per month: Report
How brands can utilise influencers' content and UGC for social listening
How brands can use social media to garner user engagement this IPL
Bail Kolhu asks people to create funny slogans incorporating brand name for back of the trucks