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While marketing influencers become inspiration for marketers and advertisers, most of them create content to grow their personal brands and businesses. Many brands have started approaching marketing influencers for collaborations, given that their follower base has a high disposable income
By Akansha Srivastava | November 24, 2023Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers
By Akansha Srivastava | November 08, 2023In a conversation with BuzzInContent, content creators shared their insights on the increasing importance of establishing their own brand and harnessing their social media community, cultivated through content creation, to strengthen their personal brand presence
By BuzzInContent Bureau | November 03, 2023The investment firm dedicated to social impact joined forces with the IVM Podcast Network to launch a 26-episode audio series known as 'Smartphone Nation.' In a conversation with BuzzInContent.com, Rohan Vyavaharkar from ONI and Amit Doshi from IVM discuss the intricacies of crafting the audio series, and the advantages of audio-branded content in comparison to video-branded content
By Akansha Srivastava | October 27, 2023
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