
This premium article is available to paid subscribers only.
To see the full article, you need to subscribe.
or SIGN IN if you already have an account.
Want to sample this article?
Read a free summary, right now. SIGN UP FOR FREE
To see the full article, you need to subscribe.
or SIGN IN if you already have an account.
Read a free summary, right now. SIGN UP FOR FREE
Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days
By Akansha Srivastava | January 31, 2023Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, spoke to BuzzInContent.com on the back of the launch of ‘Jai Ho! Bharat Ki Anant Yatra' - GroupM's Motion Content Group's new IP in partnership with Google and Meta
By Nisha Qureshi | January 25, 2023Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally
By BuzzInContent Bureau | January 23, 2023With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February
By Shreya Negi | January 20, 2023
Leave a Comment