How content marketing and word of mouth ensure OnePlus remains among the top premium smartphone brands

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

Akansha Srivastava Delhi, November 20, 2018

Vikas Agarwal

Most smartphone brands believe in carpet bombing when it comes to advertising. But OnePlus has had a more conservative approach when it came to adopting conventional methods. Its ongoing content init...

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OnePlus, Vikas Agarwal,

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How content marketing and word of mouth ensure OnePlus remains among the top premium smartphone brands

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

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How content marketing and word of mouth ensure OnePlus remains among the top premium smartphone brands

Unlike other Chinese phone brands, OnePlus stays away from ad blitzkrieg and brand ambassadors. The premium smartphone brand opts for traditional advertising twice a year to announce product launch but remains with content and community engagement throughout the year

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