How ixigo created consumer engagement around Republic Day for its train app

The campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million

BuzzInContent Bureau Delhi, July 19, 2018

Click on the Image to watch the Video

ixigo has been leveraging social media potential in terms of organic reach, quality engagement and precise targeting for its train app. During last Republic day, it launched a campaign, ‘Train m...

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ixigo, Train mein Hai Ghar Wali Baat, Republic Day, train app,

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How ixigo created consumer engagement around Republic Day for its train app

The campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million

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How ixigo created consumer engagement around Republic Day for its train app

The campaign ‘Train mein Hai Ghar Wali Baat' led to a 20% rise in ixigo app downloads. The video got over 15.7+ million views across YouTube, Facebook and Twitter, with a total reach of 27 million

More from this section

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Popular

Featured

Subscribe to Our Premium Content

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What our subscribers say

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