How Kotak 811's initiative #IndiaInvited increased consumer engagement rate

A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion

BuzzInContent Bureau Mumbai, August 30, 2018

Kotak 811 is the country’s first downloadable digital bank account and has been driving growth in savings accounts for Kotak. The insight to launch the digital bank account was that the brand re...

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How has your content initiative made a difference to the brand’s purpose? Have a case study to showcase your great work and get noticed? Write in to Tejal Parmar at tejal@bestmediainfo.com

Kotak 811, Bench Ki Aatmakatha,

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How Kotak 811's initiative #IndiaInvited increased consumer engagement rate

A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion

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How Kotak 811's initiative #IndiaInvited increased consumer engagement rate

A lot of user-generated content was fetched through ‘Bench Ki Aatmakatha' activity. As a conclusion, Kotak 811 launched a unique digital community ‘The Bench of Unity' formed by over 2.5 lakh Indians who believe they can be the change the society needs to inculcate a sense of inclusion

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