How Nykaa's consistent influencer marketing strategy reaps results in form of increased consumer trust and engagement

In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

BuzzInContent Bureau Delhi, December 19, 2019

Consistency in the long run is the key to fetching ROI through influencer marketing. The omnichannel beauty and personal care brand Nykaa has always been consistent not just in influencer marketing bu...

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How Nykaa's consistent influencer marketing strategy reaps results in form of increased consumer trust and engagement

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How Nykaa's consistent influencer marketing strategy reaps results in form of increased consumer trust and engagement

More from this section

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