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HP’s new campaign is all about making this time creative and constructive for children to enable them to learn creatively from home. As a part of the #PrintPlayLearn campaign, they have also launched a website where children and parents can get a variety of puzzles, colouring pages and different kinds of learning material. As a part of the campaign, they have also collaborated with Harun Robert, famously known as Rob, for a craft tutorial video.

Kirti Joshi

Talking about the campaign, Kirti Joshi, Head of Marketing, Print segment, HP, said, “Parents are always looking for activities that will help keep their children engaged in learning and fun. HP aims to provide that through the #PrintPlayLearn website. The site not only provides opportunities for skill and knowledge development but also creates awareness about how children can enhance their learning, from the comfort of their own homes.”

She said they collaborated with Harun Robert to connect with the target audience. “We considered many influencers to amplify this initiative for the target audience and realised that Rob is the good fit. In collaboration with Rob, we were able to highlight the campaign amongst our target audience.”

The website is receiving a good response from the users and the printables are resonating with the audience, Joshi said. She said they also had topical activities around Mother’s Day and Eid.

Apart from this, HP has also partnered with partners like Canva, Crayola, Time for Kids and WWF to make the educational content available on the website. “The platform also contains printables such as learning worksheets, reading materials, crafts, and templates available for contextual occasions such as Mother’s Day, Eid, etc. We've even got the perfect templates to make your Father's Day special. The website’s activities give the kids a chance to create and also give the parents an opportunity to bond with their loved ones and learn on the go. Since school is not in session right now, more and more options for activities are in order to ensure that children remain gainfully occupied. HP aims to provide options for learning and fun, engaging families across the board,” Joshi added.

The website:

Talking about the company’s content strategy, she said they were looking for ways to quickly equip families with possible assets.  "The message disseminated among the masses was meant to create awareness about how their children can continue their education, even at home. For us, it is not about generating sales or leads, the greater objective is to create a platform that helps parents and children make lasting bonds through interactive activities,” she added.