Nowadays, people first love the content and then notice the brand: Ashwin Padmanabhan
D2C brands are dominating the influencer marketing space this festive season
Coca-Cola's ‘Memu Aagamu' hits the sweet spot in mixing branded content with music
AI is changing the content creation game, and the possibilities are endless
Aiming to replicate our Instagram success on YouTube, next focus is on creating IPs, says Borges Andre of Nutshell