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Bollywood actor and the brand ambassador of Mountain Dew Ice, Hrithik Roshan, gave a new twist to traditional social media ‘unboxing’ videos.  In a video, he is seen gearing up for an ‘unboxing’ a life-size ice block is placed in front of him. Within seconds, he breaks the ice block, ultimately unveiling a bottle of the newly launched Mountain Dew Ice. 

Roshan’s Instagram post:

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A post shared by Hrithik Roshan (@hrithikroshan)

The video has received over 1.6 million views and 3,000 comments within a span of two days.

Roshan recently unveiled the first TV campaign of the new Mountain Dew Ice, the lemon juice-based fizzy beverage offering by PepsiCo India.

Speaking about the quirky video, Roshan said, "The best actions, reactions and decisions are made with a 'thanda dimaag'. So while Mountain Dew as a brand pushes you to face fears, this new line of product is all about facing your fears responsibly. It is a perfect time with the onset of summer to introduce the new Mountain Dew Ice with a cool new philosophy extension."