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iCubesWire has secured the influencer marketing mandate for Dabur.

Under this mandate, iCubesWire will craft specialised content and spearhead strategic influencer marketing campaigns, focusing specifically on the MENA region and other emerging markets by leveraging its unique network of influencers. The influencer marketing campaigns for Dabur will concentrate on hair care and skin care categories.

Sahil Chopra, Founder and CEO, iCubesWire, said, "We are truly honored to collaborate with an esteemed brand like Dabur. In an age where brand narratives can often get lost amidst digital noise, we aim to harness the trust Dabur has built over a century and amplify it using our cutting-edge influencer and content production strategies. As we move forward, we are committed to delivering campaigns that resonate and create lasting impressions in the targeted markets."

Pravin Kumar, Head of Digital and e-commerce, Dabur, said, "At Dabur, we have always been at the forefront of innovation and consumer engagement. Partnering with iCubesWire ensures that we extend this ethos into the realm of influencer marketing. We are hopeful and confident that this collaboration will not only help us penetrate deeper into our target markets but also build authentic and enduring relationships with our consumers. Our primary objective remains to craft genuine narratives around our products and foster trust."