IdeateLabs' content arm Vertuals strengthens its leadership team with two senior hires

Vertuals, the digital content specialist unit from IdeateLabs, has bolstered its team with the appointment of Rekha Rao and Sandeep Vasudevan as Business Heads. Based in Mumbai, they will report to the Managing Partner Ajay Tripathi.

Rao has been in the industry for more than two decades. She has adept understanding of content trends, consumer insights, IP/content management, planning and strategizing, revenue modelling, P&L management, start-up incubation among others.

Rao will spearhead the revenue generation and profitability of Vertuals whereas Vasudevan will be responsible for introducing creative and innovative audio-visual content, with a focus on bringing technological innovation into the creative offerings, while overseeing the entire business vertical.

Vasudevan comes with an exceptional track record of success in creating content for television and digital media. Over the span of two decades in the industry he has covered various genres and specializes in all aspects of the creative process from ideation to visual conceptualization, show flows and structuring, scripting, shoot and post.

Ajay Tripathi, Managing Partner at Vertuals, said, “We are delighted to have Rekha and Sandeep onboard. Vertuals is on an aggressive expansion mode. We are foraying into various new divisions in the content space such as creating OTT web series, interesting AV ads, VR films, short-form and long-form content that masters in storytelling, which is in our company’s DNA. To spearhead these operations, we were looking forward to strengthening our leadership team by getting on board the right mix of professionals from the industry. Rekha and Sandeep come with an impressive work-background that will be ensuring our growth and strengthening our foothold in the market guaranteeing enhancement in brand storytelling, innovative concepts and ideas that will help our clients in shaping their communication.”

Rao said, “It is fascinating for me to work with a zealous team, where creativity and innovation are inbuilt in their DNA. I will be focusing on enhancing the revenue model aligned to the company’s vision and ensuring building of various IPs. I’m keen to deliver innovative strategy, client-focused solutions and creating sustained engagement with the clients using all available tools and skill sets at Vertuals leading to better ROIs for clients with introduction of new IPs.”

Vasudevan said “I am excited to be a part of the sturdy and young team at Vertuals. I come with a vision to marry technology and creativity in the field of content. I believe that it’s not just about telling stories but bring innovating concepts to the table by marrying technology and creativity. Technology is constantly changing the way we consume content, and I firmly believe that how we consume content determines what content is consumed.”