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All brands plan their content calendars much in advance and a health crisis like Covid-19 puts everything off track. In such a situation, brands have to be super agile and quickly devise an all-new content calendar for the period. India's top content practitioners have some tips to share to deal with such situations
By Akansha Srivastava | March 24, 2020
BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders
By Akansha Srivastava | March 17, 2020
Archana Tiwari Nayudu, Director, Content and Communications at upGrad, tells BuzzInContent how the company though being very nascent in the content space wants to claim a bigger space in the lives of consumers. She also discusses their plan to explore content in four more regional languages
By Akanksha Nagar | March 12, 2020
For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out
By Akanksha Nagar | March 11, 2020
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