iQOO partners with OMG Content LIT to launch iQOO 7 Monster Orange

iQOO has partnered with OMG Content to launch iQOO 7 Monster Orange. OMG Content,  the content arm of Omnicom Media Group, will oversee the strategy and execution of the influencer marketing campaign for the brand's digital platforms and touchpoints.

The brand has onboarded actor Siddhant Chaturvedi to promote the brand.

Gagan Arora, Chief Marketing Officer at iQOO, said, "iQOO 7 has been created to deliver a unique experience to young and technology-savvy consumers. After the overwhelming response for iQOO 7 in India, we decided to delight our customers with an all-new Monster Orange colour variant. The entire design process for this variant is guided by the evolving needs of the consumers, who desire best-in-class performance and unique design aesthetics", said Gagan Arora, Director-Marketing – iQOO.

Shailja Saraswati Varghese, Chief Content Officer Omnicom Media Group, said, "iQOO always quests to bring out the best of products. Being a challenger brand in the market, it is always important to innovate. For the iQOO 7 Monster Orange launch, OMG Content practice found a perfect match for the phone that resonates with LIT and dual performance by collaborating with actor Siddhant Chaturvedi, a true dual performer."