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GroupM’s media, content, and technology agency Wavemaker has been awarded consolidated digital mandate by FMCG giant ITC. The agency won the mandate post a multi-agency pitch.

Wavemaker has been AOR for ITC media since 2017.  

Kartik Sharma

Speaking on the win, Kartik Sharma, CEO-South Asia, said, “We are extremely thrilled and honored to be chosen by ITC to handle their digital mandate as well. This win marks expansion of our partnership with team ITC and reaffirms our investments behind right tools and technology clubbed with diversified talent on the brand. We are confident about our data-led consumer journey approach will help in growing the brand further.