Jeep launches platform ‘My Jeep Story' for people to share stories of bonding with their Jeep SUVs

For more than 80 years, the Jeep brand has been the calling of the adventurers and the off-road enthusiasts. However, it’s the story that goes beyond them, which has captured the imagination of those who drive Jeep SUVs. The lifestyles that the SUVs help realise: inward journeys, newfound passions, closeness to nature, a new social circle, and so much more. Thus Jeep launched ‘My Jeep Story’, a platform for owners to tell the world about the bond they share with their Jeep SUVs and the lives they live with it. Ways of life that are unique to each owner and powered by their machines. Tales that define the Jeep life.

The film:

After helping people across the world enjoy their adventures, Jeep has brought a story that’s both personal to the owner and yet echoes an emotion that’s close to every nature lover. The tale of repaying one’s debt to mother nature. Jeep’s latest film follows Kartick Satyanarayan, the Co-Founder of Wildlife SOS, an NGO that rescues and rehabilitates at-risk wild animals. Satyanarayan’s life revolves around heading into the deepest and darkest jungles in his Wrangler to search, save, and conserve India’s rich heritage.

The film was written in collaboration with Satyanarayan, in his words, recorded in his voice, and filmed at Wildlife SOS’ Care and Conservation centres.  The agency behind the campaign is Digitas India.

Rahul Pansare

Rahul Pansare, CMO and Head PR, FCA India Automobiles, said, “My Jeep Story was created to celebrate the stories of Jeep owners who live a life that inspires many in a very unique and a special way. These are people who believe in freedom and who live an exceptional Jeep Life – a life of adventures, passion, and accomplishments. Because at the end of the day, you don't just drive a Jeep, you drive a lifestyle. And we are extremely proud of the life built by Kartick and Wildlife SOS. The team has done an amazing job in capturing Kartick’s story and his creditable contribution to mother nature.”

Mark Mcdonald

Mark Mcdonald, EVP and Head of Creative, Digitas India, added, “We all talk about the importance of preserving our natural ecosystem, but here’s someone who truly walks the talk. Kartick’s story has everything — courage, nobility, and a cause that’s second to none. With everything going on in the world, he’s a beacon of hope that someone out there is spending every waking hour taking care of the planet and its residents. And it’s heartening to see Jeep – a brand so intrinsically woven into the outdoors and nature – help him further his cause and tell his story. A story that packs in all the emotions of the wild, and gives us a unique behind the scenes look into an incredible man and his mission.”

Credits:

Client: FCA Automobiles Private Limited

Creative Agency: Digitas, India

EVP and Head of Creative, India: Mark Mcdonald

Creative Director: James Cornelious

Associate Creative Director: Ankit Mathur

Copywriter: Trishala Sanzgiri

Senior Designer: Aakash Gohli

Designer: Shoaib Usmani

Associate Vice President, Strategy: Sakshi Arora

Senior Manager, Strategy: Ramana Charan

Senior Vice President, West and South, Account Management: Sabah Iqbal

Senior Account Director: Bhavna Sukhija

Account Manager: Kartik Deo

Associate, Account Management: Huzefa Merchant

Production House: Yellow BBS