Job search platform Indeed partners with TikTok for its new campaign #IndeedPeDhoondo

The job search site Indeed has partnered with TikTok to launch a new campaign, #IndeedPeDhoondo. Targeted at millennials and Gen Z, this campaign aims to create awareness about how the job-search experience can be a simple process on a platform like Indeed. If there is any job on the internet, you can find it on Indeed, and this is the proposition that the brand conveys through this tie-up.

Set to a catchy rap verse, Indeed’s new campaign grabs the attention of potential job seekers and introduces them to the brand that can help them find a job. Indeed has teamed up with popular creators of TikTok to start conversations around #IndeedPeDhoondo. The creator community of the platform is coming together to spread awareness about the challenges one encounters when searching for a job, and how Indeed offers a one-stop job-search solution. The campaign’s key message centres on urging the ‘new’ India towards employment, through Indeed’s user-friendly job search options.

Speaking about the partnership, Sashi Kumar, Managing Director, Indeed India, said, “Our mission is to help people get jobs, and we work consistently to empower job seekers to find a job best suited to them through our offerings. With a platform like TikTok that hosts a varied and expansive user base comprising millennials and Gen Z, it is the perfect place for us to engage with job seekers. Indeed understands the requirements of the Indian job seeker, and aims to engage with the digital natives on their preferred platform.”

Sachin Sharma, Director Sales and Partnership, TikTok India, said, “TikTok has championed the art of creative content marketing with its unique ad formats. This partnership is a testament to TikTok being an effective platform for brands belonging to diverse verticals. #IndeedPeDhoondo is a unique campaign that targets the millennial and Gen Z audience on the platform. We are very excited to see the users benefit from this collaboration and continue our quest to bring more such relevant campaigns for our users.”