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Sunder Venketraman

VerSe Innovation’s short video app Josh has announced the expansion of its leadership team with the appointment of Sunder Venketraman. Effective immediately, Venketraman has joined Josh as the Head, Creator and Content Ecosystem and will be based in Mumbai. In his new role at Josh, Venketraman will be responsible for spearheading the short video ecosystem beyond mainstream content categories such as dance, drama, comedy and lip-sync.

With over 17 years of experience, Venketraman specialises in business and strategy-oriented functions, backed by an understanding of the content ecosystem. Venketraman will be adding his unique creative signature to spot early trends and introduce new content genres in multiple Indian local languages.

Venketraman along with his team will look after the holistic development of the content creators of Josh, while ensuring they are adequately equipped to become the superstars of tomorrow.

Prior to his association with Josh, Venketraman was the Head of Strategy, Monetisation and Revenue at Firework India, where he worked with the core team to structure a decentralised content distribution ecosystem. Moreover, he is also recognised for his past roles at Times Television Network, 9X Media and Trigger-Happy Entertainment.

Josh Founder Virendra Gupta and Co-founder Umang Bedi, said, “It gives us immense pleasure to welcome a seasoned professional like Sunder on board. His achievements in the domain of entertainment and content ecosystem precede him, as he comes armed with a deep understanding of the short video ecosystem that we believe will create a lasting impact and will take Josh to greater heights. Sunder’s expertise in content strategy and business-oriented functions will fuel Josh’s vision of encouraging Bharat’s youth to create engaging content in local languages and will allow us to infuse multiple content categories into our app.”

Venketraman added, “I am excited to be a part of Josh which I believe is a perfect blend of international structuring and raw Indian spirit. I am truly enthralled by the Co-founders’ vision in building this app and look forward to weaving in my ideas and experience to inspire the next wave of content creators for Bharat. I am thankful to Umang and Viru for this opportunity that sets me on yet another exciting journey to re-imagine the content landscape in India.”