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Kay Beauty, the celebrity makeup brand by Katrina Kaif in partnership with Nykaa, has unveiled a campaign titled ‘Kay Konversations’ that will feature a series of inspiring stories of women who have stood out with their inner beauty and strength. The campaign is launched on the brand’s first anniversary.

While the first in the series is a film featuring athlete, mobility coach and movement specialist Ayesha Billimoria, the forthcoming films will feature the stories of Vedika Agarwal of NGO Yein Udaan; plus size models and body positivity influencers Varshita Tharaney and Sakshi Sindhwani, Airbus A320 Pilot Ritu Rathee Taneja and actress Tripti Dimri of much celebrated supernatural thriller ‘Bulbul’ fame. These women have patiently faced hurdles, rejection and doubt, to patiently remain dedicated to their craft and reach success

The video with Ayesha Billimoria:

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“During all the moments when I have faced struggles, it has always been the stories of women that have never failed to motivate me to keep going. We at Kay beauty are proud to present this new series, where we celebrate women and their stories of unflinching courage as they faced their fears to realise their dreams. Their innate resilience and determination to not into the mould is what makes them truly beautiful. With the series, we hope to motivate more and more women to live their dreams without fear while embracing every aspect of their personalities…after all #ItsKayToBeYou,” said Kaif.